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FIESTA DISTRICT: An Important Economic Force with Abundant Opportunity

Encompassing 1.15 square miles, the Fiesta District is reemerging as one of Mesa’s important business districts featuring cutting-edge industry clusters, skilled workforce, easy market access, extensive infrastructure and ample executive hotel accommodations. Over the last several years, the area has seen or is in the midst of more than $493 million of redevelopment efforts. With new Class A office space coming online and strategic redevelopment and adaptive-reuse opportunities available, the district is ripe for business locations and expansion.

Fiesta District Opportunity Map 09-20-16

KEY INDUSTRY CLUSTERS

  • Advanced Business and Financial Services – The Fiesta District includes companies such as Esurance, Santander Consumer, USA; National General Lender Services (corporate headquarters), Iveda, Bacus Foods Corp. (corporate headquarters), UTi Inventory Management Solutions, and Tax Credit Co.
  • Healthcare and Medical Services – The Fiesta District is home to Banner Desert Medical Center (549 beds) and Cardon’s Children’s Medical Center (248 beds) with an expanded Neonatal Intensive Care Unit (86 beds), as well as numerous medical services providers such as Synergy Homecare, Banner iCare, Sonora Quest Laboratories and Progressive Medical Associates.
  • Higher Education – More than 25,000 students attend classes at Mesa Community College, NAU Mesa Campus, DeVry Institute and Carrington College, all located in the Fiesta District.
  • Retail and Entertainment – More than 40 restaurants, 50 retail stores, 5 hotels with more than 700 rooms and several entertainment venues are located in the Fiesta District.

ABUNDANT SKILLED WORKFORCE

Labor Market

 Labor Force (age 18+)
20-minute commute 30-minute commute
 2017 981,570
1,689,933
 2022 1,063,018
1,840,491
  Educational Attainment (highest level completed)
 Associate's Degree or
 Higher
40.7% 43%
Source: ESRI Community Analyst, 2017; Center point - 1445 W. Southern Ave.

QUICK MARKET ACCESS

Freeways – Strategically situated at the crossroads of US 60 and Loop 101, the Fiesta District has quick access to the entire Phoenix-Mesa metro area and is within a 6-hour drive from most Southern California markets.

Airports – Located just 14 minutes from Sky Harbor International Airport and 24 minutes from Phoenix-Mesa Gateway Airport, the District has convenient access to locations throughout the world.

Flight Time
       
 San Diego
 1:05    Dallas  2:25
 Los Angeles
 1:15    Chicago  3:40
 San Francisco  1:55    Miami  5:10
 Salt Lake City
 1:30    New York
 5:15

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EXTENSIVE INFRASTRUCTURE

  • Electric Power – Provided by Salt River Project (SRP).
  • Water/Wastewater – Provided by the City of Mesa.
  • Natural Gas – Provided by the City of Mesa.
  • Fiber Optic Telecommunications Network – Redundant telecom fiber in place with Cox, Centurylink and Zayo as service providers.

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REAL ESTATE

Office Space – More than 1.3 million SF of office space in the Fiesta District. Class A buildings include:

  • Mesa Financial Plaza – 306K SF - SEC, Alma School Rd. & Southern Ave.
  • Mesa Fiesta Center – 200K SF - 1361 S Alma School Rd.
  • Centrica – 110K SF - 1550 W. Southern Ave. (fully occupied; Santander Consumer USA, Inc.)
  • Mesa Corporate Center – 105K SF - 1001 W. Southern Ave.
  • Desert Medical Pavilion – 87K SF - 1432 S. Dobson Rd.
  • 827 W. Grove – 70K SF (fully occupied; National General Lender Services)
  • Fiesta Corporate Campus – 158K SF - 1465 W. Southern Ave. (renovations to Class A completed to user specifications)

          -100K SF - 1455 W. Southern Ave. (renovations to Class A completed to
            user specifications)

  • Campus @ 60 - 302K SF - 1445 W. Southern Ave. (renovations to Class A completed to user specifications)

Retail Space – The Fiesta District includes more than 2.6 million SF of retail space.

MAJOR EMPLOYERS

More than 13,000 people are employed in the Fiesta District at organizations such as:

  • Banner Healthcare (4,866 employees)
  •  Santander Consumer USA, Inc. (720)
  • Mesa Community College (770)
  •  National General Lender Services (470)
  •  Esurance An Allstate company (200)
  •  AlliedBarton Security Services (127)
  • Laboratories Sciences of Arizona (94)

FIESTA DISTRICT DESIGN HANDBOOK

The Fiesta District Design Handbook includes development of a District Brand, Vision and identified improvements to define a unique sense of place while improving transportation and pedestrian linkages.

Ch 1: Introduction & Vision
Ch 2: Strategic Branding Plan

Ch 3: Private Realm Design Guidelines 
Ch 4: Public Realm Design Guidelines
Ch 5: Implementation & Action Plan  

STREETSCAPE IMPROVEMENTS

The City of Mesa has invested more than $12 million dollars into the Southern Avenue Streetscape Program to define the Fiesta District as a uniquely identifiable area that is an economically-vibrant, pedestrian-friendly, active urban destination. 

FIESTA DISTRICT IMPLEMENTATION PLAN

The Fiesta District Implementation Plan includes the narrowing of Southern Ave. and the construction of parks and paseos, streetscape and landscape enhancements/improvements, and district branded identifiers, as well as the installation of furnishing and fixtures – all aimed at molding the Fiesta District into a vibrant, pedestrian-friendly, active urban destination.

Implementation Plan

REDEVELOPMENT AREA

In early 2016, the City of Mesa embarked on a large-scale project to create a new Redevelopment Area in and around the Fiesta District.  On September 12, 2016, the Mesa City Council unanimously adopted the resolution creating the Southwest Redevelopment Area and adopted a resolution expanding Mesa's existing Central Business District.
 
Establishing the Southwest Redevelopment Area allows the City to use additional economic development tools to enhance neighborhoods and business districts within the established Redevelopment Area. 

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