Fiesta District Design Project
Introduction & Brand Usage
Much care, concern, time and energy was spent developing the identity for the Fiesta District. The identity and its uses represent the pride, colors and festive energy of the area.
From a consumer standpoint, it is vital that the logo and its extensions adhere to strict standards, so that awareness and perception is strong and positive.
Your strict adherence to these guidelines will help to protect and promote the Fiesta District Brand.
The following guidelines are intended to provide consistency and avoid deviations, which could weaken the Fiesta District’s overall identity efforts and professionalism. Exceptions to the approved
logo should be submitted to the City of Mesa Office of Economic Development for review.
Graphic Elements
Graphic elements were designed to add visual interest for the Fiesta District logo. The Fiesta District logo can serve as a principal graphic element, creating a powerful identity that takes advantage of its unique design. Using one or all of the graphic elements will insure both impact and practicality.
Improper Logo Use
Improper usage of the Fiesta District identity detracts from the strong, responsible image sought through the branding campaign. Under no circumstance should the logo be set in type. It must be used as provided in this branding package.
The Fiesta District logo should never be taken
apart of separated. Photographic distortion of the
logo typography, letter arrangement, or graphic
images is not permitted. Also unacceptable are
deviations of the Fiesta District colors and graphic
elements within a shape or color embossing of the
logo.
The Fiesta District logo mark, type and graphic elements work together to form a complete visual element.
Downloads
To download the images, click on each of the images
separately. If you
would like to download all of the images in one
package, download the .zip
file. Should you have questions regarding the
use of the logo or obtaining the logo in different
formats, please
contact
Cathy Ji or
Holly
Walter in the Office of Economic Development.
|
