Rapid School Startup Delivery - Module Descriptions



Thursday, April 10

MODULE 1:                         INTRODUCTION TO ENTREPRENEURSHIP
 
Syllabus:             

  • What are the fundamentals of doing a startup?
  • Examples of entrepreneurs and their business journeys
  • Main elements of entrepreneurship with an emphasis on high potential startups
  • Building high performance founder teams
  • Disruptive technologies, creative destruction and hype
  • Lean startup methodology

Instructor: Neetu Rao
 
RSVP: http://introtoentrepreneurship.eventbrite.com

 
Thursday, April 17

MODULE 2:                         ENTREPRENEURIAL RESOURCES
 
Syllabus:

  • Overview of the entrepreneurial ecosystem and resources available
  • Overview of LaunchPoint, Mesa Technology Accelerator
  • Alexandria Co-Working Network, including ThinkSpot

 

Instructor: Brent Sebold
 
RSVP: http://azentrepreneurecosystem.eventbrite.com

 
Thursday, April 24

MODULE 3:                         MANAGING LEGAL ASPECTS OF STARTUPS
 
Syllabus:

  • Company set-up, filing an LLC
  • Legal structures
  • Operating agreements
  • What is intellectual property and trademarks?
  • Is it patentable?
  • The patent process

 

Instructor: Charlie Lewis
 
RSVP: http://legalstartups.eventbrite.com

 
Thursday, May 1

MODULE 4:              PRODUCT DEVELOPMENT | MARKET FEASIBILITY AND RESEARCH
 
Syllabus:

  • New product development process                       
  • Proof of concept
  • Alpha-beta development phases
  • What is market research?
  • What is a feasibility study?
  • How do you know a business is feasible?
  • Doing market research and gathering key indicators on:
    • The market
    • The competition
    • The customer
    • The business
  • Planning and executing a market feasibility study

 

Instructor: Wiley Larsen
 
RSVP: http://productdevelopmentmarket.eventbrite.com

 
Thursday, May 8

MODULE 5:                         BUSINESS MODEL CANVAS
 
Syllabus:

  • Overview of describe, design, challenge, invent, and pivot your business model
  • How to align activities with potential trade-offs
  • Infrastructure, Offering, Customers, Finances

 

Instructor:  Tracy Lea
 
RSVP: http://businessmodelcanvasasu.eventbrite.com

 
Thursday, May 15

MODULE 6:                         MARKETING AND BRANDING
                               
Syllabus:

  • What is marketing?
  • Promotion
    • Planning a marketing campaign
    • What are your promotional tools?
  • Social Media
  • Logo
  • Graphic Design Guidelines

 

Instructor:  Molly Brush and Annette Fuentes
 
RSVP: http://marketingbranding.eventbrite.com

 
Thursday, May 22

MODULE 7:                         VENTURE CAPITAL| FUNDING MODELS
 
Syllabus:

  • What is venture capital?
  • What venture capital companies look for
  • Venture capital process
  • Valuation
  • Funding rounds
  • Accelerators and incubators
  • Early stage funding – angels

 

Instructor: Fred von Graf
 
RSVP: http://vcfundingmodels.eventbrite.com

 
Thursday, May 29

MODULE 8:                         BUSINESS DEVELOPMENT AND SALES
 
Syllabus:

  • What is selling?
  • Selling technology products
  • Managing your sales pipeline

 

Instructor: Jim Cook
 
RSVP: http://bizdevsales.eventbrite.com

 
Thursday, June 5

MODULE 9:                         SMALL BUSINESS INNOVATION RESEARCH (SBIR) GRANTS
 
Syllabus:

  • What is SBIRs/STTRs?
  • How to apply?
  • How much funding is available?

 

Instructor: Neetu Rao
 
RSVP: http://sbiraz.eventbrite.com

 
Thursday, June 12

MODULE 10:                       LEAN STARTUP METHODOLOGY | VALUE PROPOSITION
 
Syllabus:

  • How to accelerate product development through early customer discovery
  • Minimal Viable Product
  • Build-measure-learn feedback loop
  • How to define a value proposition:
  • Market: for which market is the value proposition being created?
    • Value experience or customer experience: what does the market value most? The effectiveness of the value proposition depends on gathering real customer, prospect or employee feedback.
    • Offering: which products or services are being offered?
    • Benefits: what are the benefits the market will derive from the product or service?
    • Alternatives and differentiation: what alternative options does the market have to the product or service?
    • Proof: what evidence is there to substantiate your value proposition?

 

Instructor: Fred von Graf
 
RSVP: http://leanvalue.eventbrite.com

 
Thursday, June 19

MODULE 11:                       TOOLS FOR STARTUPS
 
Syllabus:

  • Tools to start your business
  • How to integrate technology into marketing

 

Instructor: Neetu Rao
 
RSVP: http://toolsstartups.eventbrite.com

 
Thursday, June 26

MODULE 12:                       ELEVATOR PITCH SESSION
 
Syllabus:

  • Opportunity for startups to pitch and audience to assess their pitch and ideas
  • Concludes the series of classes and summarizes everything taught

 

Instructor: Neetu Rao and Tracy Lea
 
RSVP: http://elevatorpitch12.eventbrite.com